Lean Labs is a "startup culture" inside Macy's. They create small lean and agile teams of 5-10 that then tackle problems/projects like startups. If their creations (or tools) gain traction and users/customers (through ABY testing) the product is launched across the entirety of Macys.com and, if applicable" in-stores. I did some promotion design in-house for a few things and worked on a logo as well.
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![](https://cdn.myportfolio.com/2e2b4594-afaf-43f3-85e4-90d055063290/cc9543ec-25fd-4d20-bb32-ac56ec677c26_rw_600.png?h=c3ced2621d65ea5473e1f49d5f8adc87)